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Logo Modernism by Jens Muller

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

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Logo Modernism Is a Brilliant Catalog of What Good Corporate Logo Design Looks Like (slate.com). submitted 3 days ago by skumfrog. Three TASCHEN Titles: Logo Modernism, Logo - StockLogos.com
The Internet has driven quite a few things to the edge of extinction and beyond. Some of these deserved their fate but I have to regret the almost  The History of Visual Communication - The Modernists
Broadly, modernism describes a series of progressive cultural movements in art Modern ideas in art appeared in commercials and logos, the famous London  More Info - Crockett Book Company
Cover image for Logo Modernism · More Info · Logo Modernism | Hardcover Jens Muller | R Design / Graphic Arts - Branding & LOGO Design Release date  Modernism | The Leading Romanian Art Magazine Online
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Among his most noted writings, The New Modernism was the fist major work of Cornelius Van Til. Herein, Van Til deals with the works of Barth and Brunner and   Timothy Kelleher on Twitter: "Logo Modernism http://t.co
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Logo Modernism | Logo Design Love. Authored by Jens Müller, this TASCHEN publication brings together approximately 6,000 trademarks, focused on the  All Good Logos Are Modernist Logos, Really | WIRED
Caption: A new book out this month, called Logo Modernism catalogs and offers analysis on 6,000 logos, collected by designer Jens Müller. Logo modernism. Ediz. inglese, francese e tedesca: Amazon.it: Jens
Logo modernism. Ediz. inglese, francese e tedesca: Amazon.it: Jens Müller, Roger R. Remington: Libri in altre lingue. Logo Modernism (Design): Amazon.de: Jens Müller: Bücher
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Logo Modernism. September 18, 2015 - Uncategorized. “Authored by Jens Müller, this new TASCHEN publication brings together approximately 6,000 

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